Meet Alex future sportstar prime minister inventor entrepreneur and philanthropist THE BODY SHOP shown here with her brother Chris <p><a href=httpima-fuckingt4bletumblrcompost120622322171urulokid-millika-whos-alex-billboard class=tumblr_blog>ima-fuckingt4ble<a><p> <blockquote><p><a href=httpurulokidtumblrcompost99871547132millika-whos-alex-billboard-demonstrating class=tumblr_blog>urulokid<a><p> <blockquote> <p><a href=httpmillikatumblrcompost99801712898whos-alex-billboard-demonstrating-gender class=tumblr_blog>millika<a><p> <blockquote> <p>Who’s Alex?<p> <p>Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy<p> <blockquote> <p>Actually I’ve studied design and advertising and I can tell you that the reason people would look at this and immediately assume Alex is the boy is because quite simply <i>the boy is the focal point of the ad<i><p> <p>English-speaking readers’ line of sight goes from left to right and up to down This ad leads the viewer from the words MEET ALEX etc straight to the boy and then over and down to the girl I didn’t even notice there was a set of parenthesis with words in them in the ad until I looked the fourth time <p> <p>This is a fallacious confirmation bias as anyone looking at it will assume Alex is the focal point ie The Boy and then if they’re perceptive they’ll notice the words at the bottom Aha! Those damn gender stereotypes gotcha again! Except no because the ad literally forces you to read it as “Alex is the boy” by the visual language and lines of sight <p> <p>A better ad would have been structured from top to bottom instead of left to right and wouldn’t have pushed the girl the real subject of the ad who by the way has been VISUALLY PUSHED OUT OF HER RIGHTFUL SPACE ON THE AD BY HER BROTHER off to the corner as far away from her identifiers as possible <p> <p>Here I’ll make you a better ad<p> <figure class=tmblr-full data-orig-height=625 data-orig-width=500 data-orig-src=https78mediatumblrcom92f34a6085124d4eb55f8c7829e3df87tumblr_inline_ndd2eba6jq1r3ylr6png><img src=https78mediatumblrcom92f34a6085124d4eb55f8c7829e3df87tumblr_inline_p95fekSKrG1rw09tq_540png alt=image data-orig-height=625 data-orig-width=500 data-orig-src=https78mediatumblrcom92f34a6085124d4eb55f8c7829e3df87tumblr_inline_ndd2eba6jq1r3ylr6png><figure><p>Bam Shitty stock photo but you get the point If anyone sees<i> this<i> and assumes Alex is the boy they don’t have the the ad layout to use as an excuse for their internalized gender shittery Likewise the ad isn’t actively trying to make you read it a certain way and THEN making you feel guilty for interpreting it the way they designed it to be <p> <blockquote> <p>Always reblog<p><blockquote> Meme











found @ 27 likes ON 2018-06-08 00:29:15 BY

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